IPhone
Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users, advises Jason Wize.
Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you're using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. Jason Wize also states you will need to get to work modifying it before other people are scared away.
Tablets
When creating content for your mobile campaign, according to Jason Wize, you should keep in mind that only a few phones and tablets can display content as fast as computers. You should do your best to create content that will load very quickly on most devices and that can be easily displayed on a small screen.
Jason Wize also suggested to build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.
Text Messaging
Work on your message composition, advises Jason Wize. You can only use 160 characters, so be concise, but clear. Short cuts or "text speak" is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it's a great way to send out information. Keep the messages short, and don't send them out too often, otherwise many potential customers will cancel the service.
Final Remarks By Jason Wize
Take the tips that you have learned through this article and apply them to your marketing plan. Your business is sure to benefit from the time and the energy that you put into your mobile marketing campaign. Keep with your plan and you are sure to see the results you seek.
Jason Wize is Managing Partner
at MediaProNow LLC and regularly writes for this blog and others. He is
available for speaking engagements and media requests. Send inquiries
to info@mediapronow.com. More information on MediaProNow is available
at www.mediapronow.com or by calling 248-289-0079.